Tuesday, 30 June 2020

Importance of SEO

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                                   Importance of  SEO
What is SEO?  
Search Engine Optimization is a general term that includes everything you need to do to improve your website’s ranking positions in the top search engines. 

This includes optimizing your website for the crawling and indexing phase (that’s technical SEO). Optimization settings you can apply to your pages and content (that’s on-page SEO) and techniques you can use outside the boundaries of the website (that’s off-page SEO). 

What is On-Page SEO?  
On-page SEO is one of the most important processes you can use for achieving higher rankings in a search engine’s organic results and running successful SEO campaigns. A website is the focal point of all SEO processes and if it’s not properly optimized for both search engines and users, you minimize your chances of getting traffic from search engines. 
On-page SEO (sometimes referred to as on-site SEO), is the process of optimizing the structure and content of a webpage. The ultimate goal of onpage SEO is to speak the ‘search engines’ language’ and help search engine crawlers understand the meaning and context of your pages. 


Why is on-page SEO important?  
On-page SEO is important because it provides search engines with a number of signals to help them understand what your content is about. 
During the indexing and ranking processes, search engines try to associate webpages with keywords and search terms users type in the search box. 
It’s through on-page SEO elements that you can guide them as to which keywords you want your pages to rank. http://vanaaspire.com/#services